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OIA's Audio Outdoorist

Dig deep into the issues facing outdoor brands and retailers, from domestic vs. international manufacturing to brick-and-mortar vs. online commerce. Conversations with CEOs, VPs, supply chain reps, retail clerks, marketing gurus and an occasional celebrity outdoorist offer valuable insights and entertainment about the business of playing outdoors.
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Now displaying: November, 2015
Nov 16, 2015

In this episode, we chat with Alex Kutches, the vice president of sales and marketing at Mystery Ranch and Kletterwerks, about the challenges and rewards of producing gear in the U.S. Kutches discusses the impacts of the TPP on domestic gear manufacturers and how his brands have navigated the Berry Amendment. As a heritage brand with strong ties to the U.S. military and strong consumer appeal in  high-fashion channels, Kletterwerks has established its reputation as a premium brand.

In 2012, the Gleason family (owners of Mystery Ranch and formally Dana Designs) re-launched Kletterwerks, a company that was originally started in 1975 by Dana Gleason. Today's line of Kletterwerks packs reflects the style of those built 40 years ago.

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