Why hasn’t your company adopted the Higg Index to evaluate your supply chain? Perhaps you’re not sure how to get buy-in from your executive team to invest in the tool. Maybe you think you lack the internal human and budgetary resources. Or you’re afraid the tool’s built-in score sharing could expose internal business practices to competitors or could reflect poorly on your brand. Or maybe you think the various tools you’ve been using to internally audit your supply chain are sufficient. The people you’re about to hear from faced these same questions and challenges before they began using the Higg. But they and their companies recognized the value and the imperative of an industry-wide, standardized tool for measuring and benchmarking corporate responsibility. They are among the early adopters and biggest proponents of the Higg Index. Over the next hour, they explain why. If this doesn’t convince you, consider this: For a limited time, Outdoor Industry Association is subsidizing the cost of registration for all OIA brand members under $500 million annual revenue. Contact us at firstname.lastname@example.org for details on how to sign up and be a part of the industry’s sustainable business movement.
As the retail landscape shifts and as consumer behavior shifts, it’s important that your in-store brick-and-mortar merchandising and display strategy shift with it. B&M stores have a lot of advantages over online retailers, and there are ways to leverage those when presenting your inventory to shoppers. This episode will first address high level merchandising strategy then delve deeper into specific topics: what outdoor specialty retailers can learn and apply from other retail categories and how to link in-store merchandise to digital channels, even without e-commerce.
Robin Enright Salcido from Merchandising Matters - http://merchandisingmattersnow.com/
Judy Bell from Energetic Retail - http://www.energetic-retail.com/
Jill Nickels from Gensler - http://www.gensler.com/
Links from episode:
Under Armour Brand House case study - https://outdoorindustry.org/article/a-sure-fire-way-to-boost-holiday-sales/#articles,case-studies,marketing,retail
Shop Association - http://www.shopassociation.org/
OR Winter Market education sessions - https://outdoorindustry.org/events/outdoor-retailer/2017-winter-education-agenda/