Info

OIA's Audio Outdoorist

Dig deep into the issues facing outdoor brands and retailers, from domestic vs. international manufacturing to brick-and-mortar vs. online commerce. Conversations with CEOs, VPs, supply chain reps, retail clerks, marketing gurus and an occasional celebrity outdoorist offer valuable insights and entertainment about the business of playing outdoors.
RSS Feed
OIA's Audio Outdoorist
2018
July
May
March
February


2017
August
July
June
May
April
February


2016
December
November
October
July
May
February


2015
December
November
October


All Episodes
Archives
Now displaying: December, 2016
Dec 8, 2016

Why hasn’t your company adopted the Higg Index to evaluate your supply chain? Perhaps you’re not sure how to get buy-in from your executive team to invest in the tool. Maybe you think you lack the internal human and budgetary resources. Or you’re afraid the tool’s built-in score sharing could expose internal business practices to competitors or could reflect poorly on your brand. Or maybe you think the various tools you’ve been using to internally audit your supply chain are sufficient. The people you’re about to hear from faced these same questions and challenges before they began using the Higg. But they and their companies recognized the value and the imperative of an industry-wide, standardized tool for measuring and benchmarking corporate responsibility. They are among the early adopters and biggest proponents of the Higg Index. Over the next hour, they explain why. If this doesn’t convince you, consider this: For a limited time, Outdoor Industry Association is subsidizing the cost of registration for all OIA brand members under $500 million annual revenue. Contact us at nhodgson@outdoorindustry.org for details on how to sign up and be a part of the industry’s sustainable business movement

Episode guests:

Ali Kenney, Senior Director of Global Supply Chain and Sustainability, Burton
Greg Gausewitz, Product Sustainability Manager, REI
Peter Haney, Manager of Stakeholder Engagement, Corp responsibility, Columbia Sportswear
Ned Hutchinson, Senior Product Manager, Mountain Khakis
Bernhard Kiehl, Leader of Fabrics Division Sustainability, Gore
Tiffany Teaford, Commercialization Manager, Orvis
Dec 1, 2016

As the retail landscape shifts and as consumer behavior shifts, it’s important that your in-store brick-and-mortar merchandising and display strategy shift with it. B&M stores have a lot of advantages over online retailers, and there are ways to leverage those when presenting your inventory to shoppers. This episode will first address high level merchandising strategy then delve deeper into specific topics: what outdoor specialty retailers can learn and apply from other retail categories and how to link in-store merchandise to digital channels, even without e-commerce.

Episode guests:

Robin Enright Salcido from Merchandising Matters - http://merchandisingmattersnow.com/

Judy Bell from Energetic Retail - http://www.energetic-retail.com/

Jill Nickels from Gensler - http://www.gensler.com/

 

Links from episode:

Under Armour Brand House case study - https://outdoorindustry.org/article/a-sure-fire-way-to-boost-holiday-sales/#articles,case-studies,marketing,retail

Shop Association - http://www.shopassociation.org/

OR Winter Market education sessions - https://outdoorindustry.org/events/outdoor-retailer/2017-winter-education-agenda/

 

1