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OIA's Audio Outdoorist

Dig deep into the issues facing outdoor brands and retailers, from domestic vs. international manufacturing to brick-and-mortar vs. online commerce. Conversations with CEOs, VPs, supply chain reps, retail clerks, marketing gurus and an occasional celebrity outdoorist offer valuable insights and entertainment about the business of playing outdoors.
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Now displaying: May, 2018
May 18, 2018

On todays episode, you'll hear from a couple of "Climate Crusaders" - individuals who have made it their mission to reduce their and their businesses' impact on the planet. First, we’ll hear from Mario Molina, the executive director of Protect Our Winters. POW is leading the way in climate advocacy and creating a movement among snow sports enthusiasts and professional athletes to speak up to politicians. Mario will be speaking at the Outdoor Industry Climate Leadership Summit, which will take place over Memorial Day weekend in Telluride, on the first day of MountainFilm.

Next we’ll hear from Kim Jordan, the co-founder and now board chair of New Belgium Brewing. Since it’s founding in 1991, New Belgium has invested dollars, time, and employees in discovering creative ways to conserve energy in their beer production. It’s a philosophy that has not only paid off for the company and the environment, but one that can inspire other companies in the outdoor industry.

Want to learn how you can get involved in OIA’s sustainability and climate initiatives? Check out the toolkits for advocating on climate policy and reducing your business’s footprint.

https://outdoorindustry.org/sustainable-business/climate/

https://outdoorindustry.org/event/outdoor-industry-climate-leadership-summit/

Protect Our Winters - https://protectourwinters.org/

New Belgium Brewing - http://www.newbelgium.com/Sustainability

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