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OIA's Audio Outdoorist

Dig deep into the issues facing outdoor brands and retailers, from domestic vs. international manufacturing to brick-and-mortar vs. online commerce. Conversations with CEOs, VPs, supply chain reps, retail clerks, marketing gurus and an occasional celebrity outdoorist offer valuable insights and entertainment about the business of playing outdoors.
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Dec 1, 2016

As the retail landscape shifts and as consumer behavior shifts, it’s important that your in-store brick-and-mortar merchandising and display strategy shift with it. B&M stores have a lot of advantages over online retailers, and there are ways to leverage those when presenting your inventory to shoppers. This episode will first address high level merchandising strategy then delve deeper into specific topics: what outdoor specialty retailers can learn and apply from other retail categories and how to link in-store merchandise to digital channels, even without e-commerce.

Episode guests:

Robin Enright Salcido from Merchandising Matters - http://merchandisingmattersnow.com/

Judy Bell from Energetic Retail - http://www.energetic-retail.com/

Jill Nickels from Gensler - http://www.gensler.com/

 

Links from episode:

Under Armour Brand House case study - https://outdoorindustry.org/article/a-sure-fire-way-to-boost-holiday-sales/#articles,case-studies,marketing,retail

Shop Association - http://www.shopassociation.org/

OR Winter Market education sessions - https://outdoorindustry.org/events/outdoor-retailer/2017-winter-education-agenda/

 

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