Info

OIA's Audio Outdoorist

Dig deep into the issues facing outdoor brands and retailers, from domestic vs. international manufacturing to brick-and-mortar vs. online commerce. Conversations with CEOs, VPs, supply chain reps, retail clerks, marketing gurus and an occasional celebrity outdoorist offer valuable insights and entertainment about the business of playing outdoors.
RSS Feed
OIA's Audio Outdoorist
2018
May
March
February


2017
August
July
June
May
April
February


2016
December
November
October
July
May
February


2015
December
November
October


All Episodes
Archives
Now displaying: Page 1
May 25, 2017
In 2016, we conducted an extensive series of interviews and surveys to find out how OIA—the outdoor industry’s membership trade association—can best support outdoor companies. What we learned is that our members see us as a convener—the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. We then identified individuals who are already working to move the needle on those issues within their respective companies. 
 
Ever wonder how CEOs of big outdoor brands started their careers in the outdoor industry? We talked to Casey Sheahan of Keen and Peter Metcalf, formerly of Black Diamond, to find out. Turns out in this line of work, leadership is about more than business savvy and work ethic. Peter and Casey are utterly respectful and personally dependent upon public lands. They infuse that sentiment into every business decision they make. If you want to know authenticity in the outdoor industry, you need to know Sheahan and Metcalf.
 
Want to learn more about these individuals and the work OIA is doing to foster collaboration throughout the industry and to catalyze change? Visit outdoorindustry.org/outdoorist to subscribe to our weekly newsletter and our Audio Outdoorist podcast.
 
0 Comments