In 2016, we conducted an extensive series of interviews and surveys to find out how OIA—the outdoor industry’s membership trade association—can best support outdoor companies. What we learned is that our members see us as a convener—the unifying entity best equipped to galvanize the industry around three important issues: policy, participation and sustainable business. We then identified individuals who are ALREADY working to move the needle on those issues within their respective companies.
Today you’ll hear from two of those individuals: Stacy Bare and Kevin Rosenburg. They are both U.S. veterans - Kevin from the Navy and Stacy from the Army - and wildly passionate about the therapeutic power of the outdoors to set you right, mentally and physically. After serving our country, they found themselves lost as they returned to civilian life. One saving grace for both? The outdoors. Stacy and Kevin demonstrate that that through collaboration, our industry as a whole can do more so much more than a single company or individual can do alone. That is the concept behind our new campaign and our strategic vision: Together We Are A Force.
Want to learn more about these individuals and the work OIA is doing to foster collaboration throughout the industry and to catalyze change? Visit outdoorindustry.org/outdoorist
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