In the second episode of our new series that’s all about climate action, Amy Horton, OIA senior director of sustainable business innovation, and Greg Gausewitz, product sustainability manager for REI, chat about the recent release of REI’s updated Impact Standards and how the retailer hopes the new sustainability and DEI standards will drive meaningful shifts among outdoor brands. He previews what REI vendor meetings will look like now that the new standards are out, and he explains why the OIA Climate Action Corps is a great way for brands — whether they sell to REI or not — to affordably and authentically forge a path toward climate positive.
In the first episode of our new series that's all about climate action, Amy Horton, OIA senior director of sustainable business innovation, and Deborah Williams, OIA director of marketing, communications and storytelling, discuss the most impactful strategies for reducing and reversing global warming by the year 2050 and how the OIA Climate Policy Agenda aims to drive those strategies through a combination of responsible business and federal, state and local legislation.
https://outdoorindustry.org/advocacy/2020-policy-platform/
https://www.climateinteractive.org/tools/
The 2020 election will be one of the most consequential contests for the outdoor recreation economy. Following enactment of the Great American Outdoors Act, our top priorities are all on the ballot – from tackling climate change and preserving our public lands and waters to expanding access to the outdoors for all Americans to new investments in green infrastructure and close-to-home recreation as outdoor companies recover from the COVID-19 pandemic. What can outdoorists expect from the next administration and Congress? What can we learn from our past wins, and how can we ensure our voice is heard?
Listen to this timely discussion of these issues featuring OIA Executive Director Lise Aangeenbrug and Senator Martin Heinrich (D-NM), one of Congress’ leading sportsmen and conservationists and a member of the Senate Energy and Natural Resources Committee.
Can companies in the outdoor industry afford to lean into climate action in the midst and immediate aftermath of a pandemic? That's the question being discussed around the campfire today. Jessie Curry, OIA's Sustainable Business Manager; Jenn Swain, Global Senior Sustainability Manager at Burton; JJ Trout, Chief of Staff at People for Bikes; Chris Sautter, Product Development Center Director at Yakima; and Greg Foweraker, who heads up Product Integrity at GSI Outdoors chat candidly about their respective companies’ approaches to climate and sustainability work. Throughout their conversation, you’ll hear four recurrent themes: risk, resiliency, equity and recovery.
Whether responding to the immediate health pandemic caused by coronavirus or to the long-term ecological crisis caused by climate change, these companies consistently assess risk, invest in resiliency, account for the externalities that influence equity and understand what’s possible when we pause and envision new, better horizons for the economic recovery of their businesses, their communities, the outdoor industry and the globe.
To learn more about the OIA Climate Action Corps, visit outdoorindustry.org/climateaction
Four specialty retail shop owners across the country and an expert in consumer trends and retail strategy gather around the fire to discuss the immediate aftermath of the COVID “shutdown,” the steps they’re taking to reopen or reposition their businesses, the safety precautions they’re using and how they’re recouping their losses. From day-to-day operations adjustments (adjusted hours, curbside pickup, delivery) to staffing changes; creative inventory strategy to quick-start e-commerce solutions, they’ve responded on the fly and without a roadmap. Listen in as they chat candidly about what they’ve learned, what questions they still have, what makes them nervous and what gives them hope about the near and long-term future.
Check out Chris Hogue's webinar, From The Inside Out: Transitioning Retail Experiences to Keep Shoppers Safe. outdoorindustry.org/article/covid-1…-shoppers-safe/
Outdoor industry businesses and employees have been overwhelmed by the impacts of the COVID-19 situation for months now, trying to stay safe while keeping themselves afloat. But as we begin to realize that COVID-19 will be part of our lives for some time, how do individuals and businesses in the outdoor industry move from treading water to being agile and successful in our “new normal?” Join us around the campfire as we discuss how members of the outdoor industry can create resiliency to adapt to the changing landscape, stay true to their core values, and even thrive while navigating an uncertain future.
Leaders of four outdoor industry advocacy organizations — each representing different but overlapping stakeholder groups — gather around the “fire” for an intimate and candid conversation about the public land conservation and access issues that matter to outdoor users and the outdoor economy. Where do the organizations’ policy priorities intersect and where do they diverge? How can members of each organization best support the policy initiatives through in-person and virtual advocacy amid the pandemic safer-at-home orders?
We originally recorded this conversation via a live Brandlive video broadcast on May 14. Throughout the conversation, you heard us referring to some slide images and graphics. You can find those graphics and the full video broadcast here: outdoorindustry.org/article/campfir…-advocacy-home/
And be sure to join the conversation on the Outdoor Industry COVID-19 Forum: www.linkedin.com/groups/12382693/
Amid COVID-19, states across the country implemented stay-at-home and shelter-in-place orders, all with different closure rules and requirements for local, county, state and national public lands, parks and trails. Now, as the country begins to contemplate reopening those outdoor assets, there are many questions and considerations about how to do it expeditiously but safely. Directors from several state outdoor recreation and parks and wildlife offices gather around the fire to chat about what conversation they’re having with other government and land management agencies, outdoor businesses and participants in their states; what usage and access trends have emerged during the pandemic; and how outdoor businesses have been and can continue to be leaders in their communities as Americans rediscover the benefits of time spent outside.