Can companies in the outdoor industry afford to lean into climate action in the midst and immediate aftermath of a pandemic? That's the question being discussed around the campfire today. Jessie Curry, OIA's Sustainable Business Manager; Jenn Swain, Global Senior Sustainability Manager at Burton; JJ Trout, Chief of Staff at People for Bikes; Chris Sautter, Product Development Center Director at Yakima; and Greg Foweraker, who heads up Product Integrity at GSI Outdoors chat candidly about their respective companies’ approaches to climate and sustainability work. Throughout their conversation, you’ll hear four recurrent themes: risk, resiliency, equity and recovery.
Whether responding to the immediate health pandemic caused by coronavirus or to the long-term ecological crisis caused by climate change, these companies consistently assess risk, invest in resiliency, account for the externalities that influence equity and understand what’s possible when we pause and envision new, better horizons for the economic recovery of their businesses, their communities, the outdoor industry and the globe.
To learn more about the OIA Climate Action Corps, visit outdoorindustry.org/climateaction