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OIA's Audio Outdoorist

Dig deep into the issues facing outdoor brands and retailers, from domestic vs. international manufacturing to brick-and-mortar vs. online commerce. Conversations with CEOs, VPs, supply chain reps, retail clerks, marketing gurus and an occasional celebrity outdoorist offer valuable insights and entertainment about the business of playing outdoors.
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Oct 28, 2015

We sit down with Mike Cangi, vice president of United By Blue, to talk about the production of two products made entirely in the USA: the Ultimate American Sock (made of bison wool) and the Ultimate American Jacket (made of bison down). Mike discusses Made in the USA branding, the challenges of domestic manufacturing, and what needs to happen for this patriotic movement to continue.

United By Blue is a lifestyle apparel and accessories brand designed for the urban and outdoor adventurer. Catering to men, women, and children, products include eco centric organic cotton t-shirts, knits, and sweaters along with rugged waxed canvas bags with classic details and artisan jewelry. For every product sold, United By Blue removes 1 pound of trash from oceans and waterways through company organized cleanups.

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